This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru. […] Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians—and did so at a time when few companies would embrace or even acknowledge their gay customers.
How is that ad picture marketing towards lesbians?
How is it not?
I mean it’s just two cars with sports gear on top of them am I missing something?
Wait nvm the car on the right has a gay pride flag sticker on it is that it?
There’s subtler stuff too. The two bikes are identical, not different sizes or frame styles, suggesting a same sex couple *if* you’re tuned in to that kind of thing. “Camp Out” is probably a pun on the outdoorsy meaning and the LG meanings of one or both constituent words, in context of the sticker. And the other license plate says “Xena Lover”, with Xena: Warrior Princess being legit #GayCulture of the era.
Oh, and the actual slogan itself– “different roads” alludes tongue-in-cheek to an old euphemism for lesbians.
No, that is NOT what this is. You’ve taken an amazing medical invention, a total game changer, and made up some stupid, faux-deep sentence fragment for it that is a complete falsehood. You should be embarrassed and ashamed, honestly.
This is a ghost heart. What they’ve done is taken a pig heart and stripped it down to, basically, a cell framework that they can use to BUILD A NEW HEART UPON. You could inject stem cells into this framework so that a newly formed personalized heart can be transplanted into a donor with a significantly reduced chance of rejection. FUCKING AMAZING. It’s not been done with human tissue yet, but the promise this given to people who need hearts – or kidneys or livers or whatever – is beautiful. Science is beautiful.
And it’s IMPERATIVE to mention that a woman, Doris Taylor, at the Texas Heart Institute developed this. And she started with a rat heart and worked up to he bigger, more complex (and more human) pig heart. What a total bad ass.
So look, quit making shit up, learn to do a reverse image search on stuff you find on the internet, and STOP ERASING WOMEN IN SCIENCE.
Reblogging for:
The corrected information
WOMEN IN SCIENCE
The fact that rejection rate would be LESS which is VITAL
Okay, so maybe there’s hope. Let’s see where this road takes us though.
ACTUALLY YOU KNOW WHAT!?
With Jeremy Zuckerman honing his craft between ATLA and LOK, I can’t wait to see what new sounds he brings to the table. Musicwise, at least, this might be really cool.
QueerGalaxies 